welcome
i am jordanna
LEAD CX/UX RESEARCHER
DIGITAL ANALYST
"what works for users is crucial for product and design decisions"
I'm Jordanna
As a Lead UX Researcher & Digital Analyst resource, I enjoy a hybrid role where I combine user-centred research & insight, analytical and creative skills with psychology.
My key focus is on solving problems & identifying opportunities by analysing user behaviour and preferences.
I investigate user behaviour and product performance on websites, mobile sites, and apps across devices.
Learn about what I do & my skills or view some of the analysis projects and assignment briefs I've worked on.
Have a project you would like me to work on?
Get in touch to have a conversation about how I can contribute!
analysis & research
I synthesise data by segmenting, re-sorting & combining data types from multiple sources. I work with product & marketing campaign data,
web analytics data, UX (research) data & conversion optimisation data.
I identify patterns and trends across multiple channels & recommend solutions for product improvement, decrease acquisition spend, increase visitor engagement, diminish user friction points, increase conversion rates & identify business opportunities.
intelligence analysis
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product back-office systems data
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paid and organic keywords data
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web visitor behaviour data
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web content performance data
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A/B test & audience segment data
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social media data
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unstructured data
research
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1-2-1 interviews & focus groups
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unmoderated & remote think-aloud usability testing
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card sorting & tree testing
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first-click analysis
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customer surveys & feedback forms
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online customer panels
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competitor evaluation & benchmarking
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rapid iterative test & evaluation (RITE)
product digital analysis & cro projects I have worked on
a few digital analysis assignments I've worked on
assignments
doing some work on this section
... coming soon.
background, experience & skills
ux analysis & research skills
get the ball rolling and get in touch!
Have a project you would like me to work on? I'm available
Happy to hear about permanent, freelance or contract-to-perm opportunities.
I'm flexible on location and can work on-site or remote - so office space is not required!
Let me know how I can help, look forward to hearing from you, thanks.
